Boutique D' Reef

33rd Boutique D' Reef Sets New Record


The 33rd Boutique D' Reef is in the history books after making a bit of history itself.

"Well, it was another record year of support from the community," Medical Center CEO Keith Young said. With 2.4 percent higher sales and 3 percent higher attendance that the previous record year, "this is 33 percent higher activity than just five years ago."

Year after year, the Boutique continues to provide a fun shopping experience while fulfilling its mission of donating a percentage of sales and all admission fees to the Ocean Reef Medical Center Foundation. A lot of help is needed to accomplish this goal, and the community really steps up to the task.

Volunteers Shine Behind the Scenes

It all begins with a committee of five women: Adelaide Skoglund, Chris Fisher, Denny Morgan, Kathy Weiland and Lori Young. At the ending of each year's Boutique, they start planning for the next year. Before opening day, the setup work required is extensive: the room layout, vendor booths, partitions, drapes — all the details. Once the doors open, the volunteers save the day! Last year, 25 members stepped up to model choices of clothing, shoes, scarves, handbags and more. A rotating roster of 35 volunteers is also needed to staff the front door table for the three-day selling period.

And those long work days work up an appetite! Ocean Reef Club, Anglers Club and Card Sound generously provide about 85 daily lunches for the vendors and volunteers.

So come on down and have some fun -- and for more photos from this and previous Boutiques, check us out on Instagram!