Boutique D' Reef

34th-Annual Boutique D' Reef: March 5-7, 2024!


The 34th Boutique D' Reef is in the works, following in the wake of last year's Boutique which marked yet another milestone in the event's more than three decades of history at the Medical Center.

The 33rd Boutique "was another record year of support from the community," Medical Center CEO Keith Young said. With 2.4 percent higher sales and 3 percent higher attendance than any past Boutique, "this was 33 percent higher activity than just five years ago."

Year after year, the Boutique continues to provide a fun shopping experience while fulfilling its mission of donating a percentage of sales and all admission fees to the Ocean Reef Medical Center Foundation. A lot of help is needed to accomplish this goal, and the community really steps up to the task.

Volunteers Shine Behind the Scenes

Last year's event began with a committee of five women: Adelaide Skoglund, Chris Fisher, Denny Morgan, Kathy Weiland and Lori Young. As each year's Boutique ends, volunteers begin planning for the next one. Opening-day setup is extensive: the room layout, vendor booths, partitions, drapes — all the details. Once the doors open, the volunteers save the day! Last year, 25 members stepped up to model choices of clothing, shoes, scarves, handbags and more. A rotating roster of 35 volunteers is also needed annually to staff the entranceway table for the event's three-day selling period.

And those long work days work up an appetite! Ocean Reef Club, Anglers Club and Card Sound generously provide about 85 daily lunches for the vendors and volunteers.

Stay tuned for more information as this year's event draws closer. We'll post the details as soon as they become available. In the meantime, mark your calendar for March 5, 6 and 7, and plan to come on down and have some fun! For more photos from last year and earlier, check us out on Instagram!